Wednesday, February 2, 2011

Advertisement Cont'd



Why have you chosen this advertisement?: I chose this advertisement because I feel it is a great picture to show how women can be objectified.

What is being sold?: This advertisement is for the Hard Rock Hotel and Casino.

Who is responsible for the product?: Hard Rock Hotel and Casino

What do you see going on in the advertisement?: The man is looking at the women tempted to be sexual with her. The ad makes it seem as though he is already in some sort of relationship because it states that there's always temptation to cheat.

How does the advertisement objectify one or two participants?: This ad objectifies women because she is almost naked and it suggests that because she is naked that the man is wanting to be sexual with her.

Who is the target demographic? I would say that the target demographic would be ages 21 to 40, because it is at 21 that men and women are able to actually go to the casino and gamble, and also because some men and women are in either a relationship or married with that age group. They may be tempted or thinking about cheating.

Race: Mostly Caucasian.

Gender: This ad could actually apply to both men and women.

Politics: Doesn't apply.

Religion: Doesn't apply.

Education: College or higher

Location: I would say on the West Coast.

Sexual Orientation: Hetero Sexual

Social Class: Middle Class and up.

Marital Status: Single and Married

Occupation: Doesnt apply.